My name is Alexi, and I started this brand with Teo in 2023.

It all started in a classroom. I was sketching graffiti designs during class, and one day I thought, What if I put these designs on a T-shirt? That simple idea became the beginning of everything.

I never started this brand to make money. I started it because I wanted to share my art with you. My ideas. My vision.

Over the past year, the brand grew more than I ever expected, and I made more money than I ever had before. But somewhere along the way, I became distracted. I started focusing more on the business than on the reason I created it in the first place.

So I stepped back.

I spent months putting my time and energy back into my designs, my ideas, and most importantly, the vision behind the brand.

And this is what I realized:

Too many brands follow. Not enough brands create.

Everywhere you look, people are wearing the same shoes, the same hoodies, the same clothes. Look around your school, your city, or even your social media. You’ll probably see the same things over and over again.

But ask yourself. Do you actually like what you're wearing? Or are you wearing it because everyone else is? I think this goes far beyond clothing.

We live in a world where people are constantly worried about how they're perceived. We change the way we dress, the things we like, the way we act, and sometimes even who we are because we're afraid of being judged.

But why? Why not wear what you actually like? Why not create instead of follow? Why not be different? You don't need everyone to understand you. You don't need everyone's approval.

If someone judges you for being yourself, that's about them—not you. Often, judgment comes from insecurity, because seeing someone confidently be themselves can remind others that they're not doing the same.

I created this brand for the people who don't want to follow the crowd. For the people who want to express themselves. For the people who aren't afraid to be different.

You only get one life. Wear what you like. Create what you believe in. Be yourself.

That is the vision behind this brand.